Speaking – WantMake IT

JUAN ALBERTO LADRÓN DE GUEVARA

International Conference Speaker in
Innovation Technology, Customer Experience and Storytelling

Juan Alberto Ladron de Guevara, founder and managing partner of WantMake.it, speaks frequently at domestic and international events. His topics help retail, service, tech, and B2B companies find their story, improve their experiences, and make their businesses better. When asked, Juan dives head-first into research, becoming a cultural scientist of sorts, discovering essential stories — the ones that resonate with customers. He doesn’t limit himself to traditional research — he goes behind the scenes, visiting stores, talking to customers, really getting his hands dirty, trying to get to the root of WHY customers are having the experience they are having. Then, he shares those stories as experiences that motivate employees to align with the bigger picture. The results? More story-worthy experiences and a better bottom line.

With over 400 speaking engagements around the globe, you won’t find another speaker that understands customer experience like Juan.

Looking for your company’s or event’s next speaker?

HIRE JUAN

TALKS + WORKSHOPS

Here are some thougth starters.
We can’t wait to hear your ideas!

Customer Experience 101

Go from “what?” to “Sure!” in an hour.

Anticipation

Knowing what customers want sooner lets you serve them better at lower cost.

Envision Your Future

Create a good-to-great customer experience roadmap to get you there.

Apple-ize Your Business

You can’t be Apple, but you can take their lessons to heart and put them into practice.

Undercover

Send Alberto undercover as a customer or employee, then get a front-row seat at your own experience.

Design Innovation

Service prototyping, design thinking, and incubators can help you compete better.

Intelligent Experiences

Every business is a digital business. Are your experiences smart enough for your customers?

Journey Mapping

Learn how to build journey maps—then make one.

Custom

Alberto will personalize anything for you—or create something from scratch.

Meet Juan Alberto Ladrón de Guevara

He is passionate about his craft(s). Juan is certificated as Speaking Professional (CSP®), Certified Management Consultant (CMC®), and Certified Customer Experience Professional (CCXP®) designations; the highest earned designations in these three different professions.

He doesn’t just speak fluently in several languages about creating customer experience; he helps you live it from your customer’s and employee’s perspectives. Then, he shows you how to improve it. He understands customers and helps businesses around the world better understand them better. His approach goes beyond studying the average customer or organizational culture, he dives deep into research and won’t stop until he cracks the cultural code. He gets the multicultural human condition.

GLOBAL EXPERIENCE

Juan is sensitive to different cultures having lived in different countries such as USA, Canada, UK, Serbia, Mexico, Czech Republic, Estonia and Ukraine.

400

TALKS

25

COUNTRIES

4

LANGUAGES

1

MILLION IMPRESSIONS

WHAT CLIENTS SAY

“Juan is an amazing customer experience visionary. He was a major force behind our interactive customer strategies and really elevated the level of strategic thinking, resulting in tangible value for clients.”

– John Purdue, Claro Team

CONTACT ALBERTO

Let’s talk about your project and what your customers want most.

Thanks For Stopping By!

When you’re in the area, (or when I’m in yours) let’s meet (and eat). You never know what opportunities might arise!

Contact:

+1 52 5536605774
juanalberto@wantmake.it